Clean.
Natural.
Green.
Safe.
Non-toxic.
These aren’t just buzzwords. They’re the terms driving the natural beauty industry as customers demand real change.
As a result, jars and bottles of “natural” beauty products line store shelves. Even cautious, well-informed consumers struggle to cut through the hype and select products with legitimately clean formulations. After all, their claims are tantalizing, but which ones are true?
We deserve to be empowered by the natural beauty movement, not manipulated by marketing hype, so let’s dig into the real definition of natural beauty products and push impostors to the side.