So, when it comes to your beauty care products, the magic rule of thumb is the first 5 ingredients are the ones that matter the most. After the fifth ingredient everything else is probably below the 1% line. This is where a lot of “questionable and obscure” ingredients hide.
What? 1% line? What the heck is that?
Simply put, any ingredient that is less than 1% of the total recipe can be listed in any order. This is a great marketing ploy and a way companies can make you believe the ingredients are “better” than they really are.